Case Studies

Level Up Coaching: Helping Chris get more clients.


  • Logo Design

  • Identity Design

  • Ideal Customer

  • Brand Strategy

Visual Branding Guide

The mission


To create an identity for the business. The identity will bring clarity and focus to all aspects of the business.

The Process

Discovery is a process through which a series of questions are answered in order to diagnose problems. The same thing a doctor would do for his patient. This creates an environment of trust and openness. This phase allows the agency to have all the information it needs to solve problems.

Through discovery, I discovered that Chris needed more than a logo. The logo is the face of a company but the brand needed to support the logo. By providing a complete solution, Chris now has a brand strategy that will appeal to his ideal client and bring in more revenue and increase client size.

By gathering this information I get to learn a few things:

  1. Study your business.

  2. Study your competition

This information teaches:

  1. Who is the consumer?

  2. How do they live?

  3. What do they aspire to be?

Final Logo

The Impact

The complete brand identity is everything the company does, shows, or creates.  By creating an identity guide, Chris has a focus on his sales process, customer service, and marketing. The guide allows for a streamlining of answering questions for the user.

By creating this streamlining it allows the user to have more bandwidth to use on other areas of the business. At any time, the guide can be given to a designer and they know exactly what the aesthetic is for the business or the tone of voice for a copywriter.


In a sea of designers, Irving Gil Designs stands out amongst the crowd. Irving’s focus on helping the client execute their vision is key to his delivery of a quality product. He takes the time to make sure he knows exactly what you want and also helps you map out your ideas if need be. Irving helped me take my original concept and bring it to life. If you are looking for high-quality graphic design as well as someone that wants to genuinely see your ideas become a reality, look no further!


-Chris Spaulding Level Up Coaching

Want to work with me?


Don’t hesitate. Give us a call and find out how we can bring big ideas to your small business today.

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